Emerging thought blog

The year that was and the year that will be

As we head into the festive season and start closing up another year, it is important to take time to look back at the year that was and take it all in. What lessons have been learnt and what are we going to take with us through to the new year? There's no denying that this has been a challenging year for so many, but it was also a great learning curve for us at Emerging Media.

11.12.2009 - 12:48

Project Based Work

We are in a recession. Or are we? The recession is ending. Or is it? Irrespective of whether the recession is ending, has ended or is here to stay for the foreseeable future, there are things that are certain: Companies no longer have abundant budgets and the fortunate few who do have been left with cold feet, unwilling to commit precious budget to agencies by signing up on monthly retainers. Marketing managers are being forced to tighten belts, get creative and come up with new ways of making less money spread even further than before. Read more

27.11.2009 - 08:12

The social media impact on PR

The impact of social media on corporate communications is changing the role of the public relations practitioner. Disruptions in global economics and the rise of social media have presented the world of corporate communications with a new paradigm. Drastic changes in general media are changing how public relations practitioners address content, the media and representation of their clients.

31.08.2009 - 07:20

Missed opportunities - The importance of effective media training

Perceptions of people, companies, products and services can be made or broken through a single appearance in the media. Despite this, people seem to underestimate the importance of being trained to deal with the media and carry out effective interviews. In a time where competition is severe and the ever fickle consumer has less money to spend, organisations are pushing to be more focused on customers and service. Every opportunity to highlight your organisation in the media through an effective interview is a golden one. Read more

20.07.2009 - 09:30

Welcome, bienvenue, willkommen, benvenuto

In the really sexy words of my new Macbook, welcome, bienvenue, willkommen, benvenuto to the new Emerging Media website and Emerging Thoughts blog.

The superstars at Emerging Media are going to use this space to share their thoughts and ideas on media communications, marketing, and anything else that strikes their fancy. If the ideas they write are anything like the ones they come up with during meetings then they are sure to be quite extraordinary.

07.04.2009 - 14:22

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